The Veteran Games came about as a result of the interim findings for the Australian Royal Commission into Defence and Veteran suicide. They identified that the highest demographic of Veterans taking their own life in Australia was young men and women under the age of 40, particularly those who were still physically capable but were suffering from loss of purpose, community and identity.
This statistic is reflected around the world, and it is one of the reasons why we established Veterans Can…
We have built a platform to advocate for, engage, and inspire Veterans to join a community of like-minded, supportive good people doing good things.
When we brought the Veterans Can… community with the Veteran Games UK initiative together in Sussex in late July, it always had the potential to make a massive difference.
And the ripples of that positivity will continue.
Sponsor or support Veteran Games UK Champions as they represent the United Kingdom at the Australian National Finals on the Sunshine Coast this October.

They didn’t ask for a place. They earned it.
The inaugural Veteran Games UK wasn’t just another sporting event.
It brought together Veterans from different backgrounds to compete, reconnect and rediscover what service, teamwork and challenge can look like after military life.
After an incredible competition at the Veterans Can… Festival, the winning Veteran Games UK Team has been invited to represent the United Kingdom at the Australian National Finals, and we are seeking support to make it happen.
Why Sponsor Team UK?
Represent the UK
Help our champions wear the Union Flag on the world stage.
Support Veteran Wellbeing
Empower Veterans through challenge, teamwork and purpose.
Connect the Community
Be part of a growing UK-Australia Veteran community.
Gain Brand Exposure
Reach UK & Australian audiences across multiple channels.
Inspire your workforce
Align with the values of leadership, grit and determination.
Create Lasting Legacy
Help build an international movement that will inspire generations of Veterans.



Delivering Real Impact Through Veterans Can…
Veterans Can… exists to turn good intent into measurable action.
We work with organisations that want to create tangible social value, support the Veteran community in meaningful ways, and deliver against ESG and corporate social responsibility commitments with transparency at the core of everything we do.
This is not awareness for awareness’s sake. Every partnership with Veterans Can… is designed to result in tangible outcomes that benefit Veterans, businesses and the wider society.
An innovative model for tangible impact
Our approach is deliberately different.
As well as operating as a traditional grant-giving model, Veterans Can… acts as a delivery vehicle – connecting funding, expertise and opportunity directly to Veteran-led initiatives and outcomes, while advocating for Veterans and celebrating Veteranism.
Partners can clearly see:
- Where support is applied
- Who benefits
- What impact is created, and
- The difference it makes
Now comes the next challenge
Getting them there…
We need to raise approximately £30,000 to cover travel, accommodation, equipment, logistics and international representation.
Find out more about sponsorship opportunities.
Your support will help us redefine the Veteran narrative, create life-changing opportunities for those involved and connect the global Veteran community – while showcasing your organisation’s commitment to pride, purpose and international collaboration.

“Veterans for Veterans were incredibly proud to be involved as sponsors of the inaugural Veterans Can… festival in the summer of 2026.
Seeing the veteran owned village flourish and the commitment and positivity around the Veteran Games UK event was inspiring for those of us who were there, and it absolutely created an environment we want to be associated with.
Veterans Can… do good things.”
– Veterans for Veterans

“Team Forces was proud to support the inaugural Veterans Games and to play a part in an event that celebrates the determination, resilience and camaraderie of our Armed Forces veterans. It was fantastic to see veterans coming together, challenging themselves, building new connections and enjoying the sense of belonging that team activities can create. For Team Forces, supporting initiatives like the Veterans Games is a natural fit with our mission to help transform lives through the power of sport, challenge and adventure, and we were delighted to be involved in such a positive and inspiring event.”
– Maj Gen Lamont Kirkland CBE, CEO Team Forces

Veterans Can… has been selected by the Australia-based organisers of the Veteran Games to be the delivery partner for the 2026 Veteran Games UK exhibition.
Heston Russell, Founder of the Veteran Games, says his vision is to “create a positive, long-term and measurable impact on the lives of Veterans, their families and the broader community.”
Garrath Williams, Co-Founder of Veterans Can… said, “There are clear parallels between our mission at Veterans Can… and the reasons for the Veteran Games being established and we’re super excited to work with Heston to bring the games to the UK.”

Sponsorship Opportunities
Headline Sponsor
£15,000
- Exclusive Headline Sponsorship
- Logo on Team UK kit & apparel
- Primary branding across campaign
- Website feature & recognition
- Social media & PR campaign
- Event media & video content
- Opportunity to attend send-off
- Recognition throughout journey
Silver Sponsor
£10,000
- Large logo placement
- Social media recognition
- Website recognition
- Media exposure
- Campaign recognition
- Team content & updates
Bronze Sponsor
£5,000
- Logo placement
- Social media recognition
- Website recognition
- Campaign updates
Supporter
£1000+
- Perfect for SME’s, Veteran-owned businesses and individuals who want to help Team UK reach Australia.
- All contributors recognised on the website (unless anonymous)

